Beer | Craft Beer (Industry)

Improve your research by knowing your NAICS code(s)

• NAICS | North American Industry Classification System
   

Codes are used for searching Census data. NAICS codes are also helpful when searching industry information in many of our library subscription databases. Search the NAICS system to locate additional codes relevant for your industry research needs; select codes listed below 

• 312120 Breweries (Industry comprises establishments primarily engaged in brewing beer, ale, lager, malt liquors, and nonalcoholic beer.)
• 445310 Beer, Wine, and Liquor Stores  
• 424810 Beer and Ale Merchant Wholesalers (This industry comprises establishments primarily engaged in the merchant wholesale distribution of beer, ale, porter, and other fermented malt beverages)
   

Library Databases - Subscription Database Required CSUSM ID & Password for use
 

Research the Industry 

IBISWorld Industry Research 

• Search by NAICS code or use Keyword 

  • Industry reports use the first 5 digits of a NAICS code

  • Specialized "sub" reports, such as Craft Beer are labeled with an OD

First Research for Industries (Mergent)

• Search by NAICS code or use Keyword

  • Unique to this source are trending news & Social media feeds, and Call Prep Sheets (Sample Q and A to industry executives). 

ABI/Inform (Proquest)

• Advanced search feature(s) helpful for industry research: NAICS code and Document type with a limit to Industry Report

  • Publications of Interest: BMI Industry Insights Reports, First Research Industry Profiles, Plunketts Analytics Reports, Just -Drinks,  US Industry & Market Reports, and more.

Bizminer

• Search: From top menu select Report Search, from dropdown select Industry search tools. Enter either a keyword OR enter a NAICS code, click the blue show reports button.

  • Financial analysis & Market analysis reports available. 

    • Create an industry report for your market area

Census | Government  Sources of Data

Census Business Builder allows users to generate reports using Census data.  Frequently asked questions on Census Business Builder and its data.

Generate a report for breweries (NOT just craft) in California - Business Profile Breweries in California

Physical & online books, media, and more can be located in the following ways:

1. Search the Library Catalog (use dropdown left-hand side for search types: subject, author, etc.)
                                                     OR
2. Search for an e-book, choose an e-book database from the list and use the search bar to enter terms
   • Remember off-campus access requires log-in with CSUSM User ID and Password

Try the following keywords and subject headings: *Click a heading below, to generate a list of titles*
 

Beer  | Beer - Handbooks, Manuals, etc. | Beer - History | Brewers | Brewing  | Brewing - Equipment and supplies| Brewing -- Handbooks, manuals, etc. | Brewing - Microbiology | Brewing -- Quality Control | Brewing Industry |  Brewing Industry -- by-products | Brewing Industry -- History | Brewing Industry -- Law and Legislation | Craft Beer | Food and Beer Pairing | Microbreweries

Select books, eBooks, and more below

 Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry
(eBook via SpringerLink or Ebooks Central)

 Brew Your Business: The Ultimate Craft Playbook
 (eBook via Proquest)

 San Diego's Top Brewers: Inside America's Craft Beer Capital 
 (Book Location: Archives   TP570 .G53 2014 )

 Brewing Materials and Processes: A Practical Approach to Beer Excellence
 (eBook available from ScienceDirect) 

Streaming Media (off-campus access require CSUSM ID and Password)

 Women Who Brew: Breaking the Glass Ceiling for the Love of Beer
 (streaming media title available from Films on Demand)

 The Green Economy: Green Beer 
 (Streaming media title available from Films on Demand)

Associations/Organizations related to Beer and Craft Beer Industry (selected)

National:

• The Brewers Association "The association is an organization of brewers, for brewers and by brewers" (Source: Who we are. Brewers Association). 

State: 

• California Craft Brewers Association (CCBD) : "Formed in 1989, the CCBA is the oldest state trade association representing craft breweries." (Source: About the CCBD)

Local:

• San Diego Brewer's Guild: "...a source for breweries, tradespeople, restaurants and craft beer aficionados" (Source: About us. SD Brewers Guild).